Brand names

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Brand names should generally not be used unless there is something specific about a particular brand that is important. An example of when a brand name is acceptable is an article or case that describes a specific implantable medical device with particular imaging features (see medical device article structure).

For example, a particular programmable CSF shunt valve where the appearance of a normal valve and the interpretation of the pressure setting are brand-specific.

Disclosure

If a case mentions a specific medical device by brand name then an author disclaimer is required at the very bottom of the case discussion. Please copy and paste the following:

Disclosure: I, [insert your name], have no actual or potential ethical or financial conflict of interest in relation to this device. This case is not intended to be a personal endorsement or recommendation of this product.

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